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Chapter 3: Absorbency

Chapter 3: Absorbency

Deciding to create a new collection almost entirely of leftover fabric from our second collection, SELASI presents Chapter Three: Absorbency. Designed playfully in exploration of the versatility of two main materials: soft cotton towelling, and lustrous recycled swim jersey, Absorbency takes inspiration from the consistency yet dynamic nature of waves, thinking about what we absorb, hold, release, or let wash over us.

For those who choose to drape themselves in a name
that cannot be mumbled. No interviews, I’m done explaining. Come, feel.. see for yourself

- Ronan Mckenzie

Choosing intentionally to move from “collections” to Chapters, we’ve taken in the experiences of the past three years and set ourselves in a new direction with access and expression at our core. SELASI took shape to create space for play, and now returns to that inventive space, to stretch the boundaries of a traditional brand and become founder Mckenzie’s playground. On Friday 24th November, alongside opening a pop-up showroom at Hackney furniture store Spazio Leone, we will launch our direct to customer online store, taking back control of our prices to ensure they are accessible to our loved ones, and to become closer to those who choose to drape

In collaboration with fragrance brand deya, we launch an exclusive scent entitled ‘The Responsibility of Intimacy’ - first presented at SELASI’s 2022 Show, ‘I Close My Eyes and Taste Desire’ - alongside a handbag collaboratively designed by Ronan Mckenzie and deya’s Ezra-Lloyd Jackson. ‘Responsibility’ journeys through three stages of forming an ever-flowing and fortifying partnership. The fragrance honours the power of celebration (Yuzu), acts of consistency (Fig Leaf, Fig Skin, Fig Flesh, Pistachio), and the warmth of embrace (Ionone, Vanilla, Cumin and Musk). The handbag holds the travel-sized 8ml bottle, with 30ml and 100ml bottles also available.


Launched in 2020 by multi-disciplinary artist Ronan Mckenzie, SELASI is a playground for tactile exploration. Stocked at Browns and SSENSE, SELASI presents garments alongside furniture and more.


deya’s mission is to bring new stories, realities and priorities to the creation, production and consumption of fragrance products, evoking sensibilities of closeness and connection with community. Founded in 2023 by artist and perfumer Ezra-Lloyd Jackson.